Strategy 1 - Social media sites
Social media sites are used for low budget films to
market their film because it is free and because so many people now use social
media in their everyday life.
Strategy 2 - YouTube pop ups
This costs a small fee to advertise films
on YouTube but is a very effective way because
you can specify what sort of video you want your pop up to be
viewed on which means your marketing is automatically shown to your
implied audience.
Strategy 3 - Vine
A vine is a very effective way for a low budget film
to market their film, because it is free to do and can be distributed all
around the world using the internet.
Strategy 4 - Blogs
Blogs are free to make and you can add lots of detail
to them, something you cannot do on other types of promotions like
posters. But it is not easily accessed, so it is hard to gather a large
audience.
Strategy 5 - Street marketing
Low budget film companies can take to the street, to
leaflet and promote their film because it is cheaper than other marketing
strategies like TV and radio adverts. But it does cost to print off the
leaflets and for the wages of the staff who are promoting the film.
I found this off a website that specializes in how low
budget films can market their film successfully, so that the film is well
known and people are aware what the film is about.
Paranormal activity low budget marketing strategies:
Before the first Paranormal activity film
was released in 2009 few people, other than Paramount production company and
select cities knew about the upcoming horror film. The $15,000 horror movie,
directed by San Diego filmmaker Oren Peli, first gained awareness at
Slamdance Film Festival. A year later Steven Spielberg noticed the potential of
the low budget film. The film company marketed the film using social media
which intrigued some of its viewers.
We have decided to use the following strategies to
market our film because they are free or very cheap, therefore fit in with our
low budget but are still able to make our audience aware of the film and what
it can offer them. Here are the strategies we are going to use:
1) Live snapchat feeds- We can create our own snapchat
account for our film as this is free and we can create stories that can be
viewed by all snapchat users to help market our film. We can also have live
feeds of teasers from the filming and production of our film with this we can
also leak our release date for the film. This is a really good place to market
our film because most of the users on snapchat fit in with our target audience
which is 12+ years old.
2) YouTube pop ups- We are going to use YouTube pop
ups which are a good way to market our film 'Connect 4'. This is because we can
choose which videos our advertising is shown on, helping us target our chosen
audience effectively. Also it is fairly cheap to use this method of marketing,
which is good because we are a low budget film.
3) Social media sites- We are going to produce a page
on Facebook, Twitter and Instagram where users can see when our film is being
released and can watch clips and trailers of the film before its release date.
This is a suitable method of marketing because it is free and anyone around the
world, who has access to these sites, can see our marketing page.
