Semiotics

What is Semiotics?

Semiotics is the study of signs. It also represents anything that stands for something else. For Example a swastika...

The swastika is the ancient Indian symbol for permanent spiritual Victory. it was also the badge for the 45th Infantry Division of the United States. However it is more commonly remembered because of it association with the Nazi party.

We read images to try and understand them and make sense of what they are to us:

• Denotation - what we see when we look at an image
• Connotation - what we understand from the image

Preferred and Optional Reading

Preferred = how the creator wants the audience to view the text.
Oppositional = where the intended meaning of the text is opposed by the reader.