Target Audience

Primary

• Our primary target is teenagers.
• Gender: Female
• Age: 14
• Favourite Films: Mean Girls, The Breakfast Club, Bring It On and Clueless.
• Interests: Watching films and television, reading, playing netball and other sports and shopping.

Our primary audience is teenagers between the ages of 12 and 19. This is because our film features both 11/12 year olds and 16/17 year olds thus making it easy for teenagers to relate to our characters and our narrative.
Why would she go and watch our film: She loves teen comedies and classic coming of age films. She is a big film fan and so enjoys going to the cinema and watching new films. She also has a whole range of interests so she can relate to each one of the characters in our film, thus making her more likely to watch it.

Secondary

• Our secondary target is parents
• Gender: Female
• Age: 30+
• Favourite Films: Thelma and Louise, Beaches, Back to the Future and Sixteen Candles.
• Interests: Reading, spending time with her children and watching movies.

Our secondary audience is parents of teenage children because they will have to accompany their children to our movie as it has BBFC classification of 12A. We believe they will also want to go watch our film as it follows a similar narrative to classic teenage films that were released during the 1980s/90s such as: The Goonies, Stand By Me and Now and Then.
Why would she go and watch our film: Because if she has teenage children, then she will have to accompany them to our film as it is a 12A. She herself loves watching films, especially 80s/90s teenage comedies.